The Islamabad High Court in Pakistan’s capital on Monday banned the celebration of Valentine’s Day across the country ‘with immediate effect.’

According to an order issued by the court, the display of adverts on electronic and print media that reference Valentine’s Day is prohibited as well as the sale of associated merchandise.

It further said, Valentine cannot cannot be celebrated in “any public space or government building.”

The court has requested Pakistan’s Electronic Media Regulatory Authority (PEMRA) to monitor these platforms and share any information that shows that the ban has been compromised.

A citizen, Abdul Waheed had claimed that ongoing promotions of Valentine’s Day were “against the teachings of Islam and should be banned immediately.

In Pakistan, Valentine’s Day is seen by some as amoral and an appropriation of Western culture.
Pakistan president, Mamnoon Hussain, made a statement in February 2016, asking Pakistan’s not to celebrate the day since it was “not a part of Muslim tradition, but of the West.”