‘My Mom’s Not The Puppet Master… I am!’: – Kim Kardashian

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Brains and beauty: Kim Kardashian West shared a sneak peek of her shoot for the Spring 2016 issue of Editorialist magazine on her website and app. The photograph was taken by Gilles Bensimon 

Kim Kardashian has revealed she is the brains behind her family’s huge empire as she shares swimsuit shoot

While her momager Kris Jenner usually gets the credit for masterminding her family’s success, Kim insists she’s actually the one calling the shots.  The mother-of-two discussed her business acumen in a new interview with Editorialist magazine and shared a sneak peek of the accompanying swimsuit shoot on kimkardashianwest.com. More after the cut…..

Kim explained: ‘It’s so funny, because I’ll hear stories like, “Kris Jenner is the puppet master, having all of her kids do this and that,” and I’m like, “If they only knew.” I’m the one that will be like, “Kylie, do this. Kendall, you should do this.'”

She also spoke about why she was inspired to launch her own website and app.

‘I definitely see the shift from magazine to digital, and that’s exactly what I envision.
‘I did want my own avenue to tell my story, to show my fashion pics, to offer my beauty tips, my secrets. I was doing so many interviews with so many different magazines, and I would find that it wouldn’t be written right or maybe the product was off or I didn’t feel it was truly representing me.’

She's got some front! In the accompany sneak peek of her swimsuit shoot, Kim frolics in the sea dressed in a form-fitting design