A little over one year after it announced it’s phasing off naked pictorials, playboy is bringing back nude pictures.

25-year old Connor Hefner, who became the playboy Chief Creative Officer in October 2016, tweeted:

“I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake. “Nudity was never the problem because nudity isn’t a problem. Today, we’re taking our identity back and reclaiming who we are.”

Naked pictures will next appear in the March/April 2017 issue of the magazine, which has been given the title ‘Naked Is Normal’.

Playboy CEO, Scott Flanders had in October 2015 announced the decision for the magazine to abandon its policy of featuring nude pictures after 62 years, starting with the March 2016 issue.

Flanders said: “That battle has been fought and won. You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

Playboy was first published in 1953 with Marilyn Monroe on the cover.

It went public in 1971, but was taken private again in 2011 by Hugh Hefner and investment firm Rivzi Traverse Management.